An animated illustration showing a presentation screen on a TV stand, with text about MNTN's innovation in TV advertising. There are decorative flowers on a table next to the TV and a smaller screen on the wall displaying a line graph.
A television displaying a paragraph about MNTN's innovation in TV advertising, surrounded by a cartoonish living room setting with a flower vase and decorative wall elements.
A woman with curly blonde hair styled in a large bun, wearing a teal top and white earrings, is sitting at a desk in front of a computer monitor. On the monitor, a video editing software is displayed with a woman applying lipstick in a mirror. The woman at the desk is working on editing the video.
Person holding a remote control watching a television with a pattern of colorful squares on the screen, in a room decorated with a potted plant, a picture frame with a graph, and a ceiling light.
A woman with blue lipstick holding a mirror and applying blue lipstick.
A cartoon illustration of a dog appearing on a television screen, surrounded by a pile of bones. The television is on a blue cabinet, with a vase of yellow flowers and a framed mountain on the wall nearby. A lamp is also visible.
A line drawing of a woman sitting at a desk, drinking coffee, with a window behind her showing clouds and a mountain, and a coffee box labeled 'COFFEE' on the desk. There are framed pictures on the wall, a steaming cup, and a vase with flowers.
Line drawing of a woman holding a hot beverage, smiling, with a coffee box labeled "coffee" on a counter nearby.
An illustration of a woman holding a steaming mug, appearing on a television screen, with a box of coffee, a yellow teapot with steam, and a framed picture of mountains on the wall behind her. The scene includes a table with a blue drawer and a vase with yellow flowers.
Animated gif of a Line drawing storyboard of a living room corner with a television on a stand, a lamp on the left, and a potted plant on the right, with framed pictures on the wall in the background.
Digital illustration of a television on a blue cabinet, with a potted plant with yellow flowers and a framed picture on the wall in the background.
Animated gif showing process of A girl with long dark hair looking into a mirror and applying makeup, with keyframes showing animaton.

About this project

Mippi partnered with MNTN on a playfully meta ad about making a commercial, going behind the scenes to show how fast, easy and accessible TV advertising has become. Mippi was MNTN’s full-service creative partner on the spot.

  • MNTN needed a spot that shows how fast, easy and accessible TV advertising has become. The brief was a playfully meta ad about making a commercial, going behind the scenes of the production itself.

    • Ideation and concepting

    • Storyboarding

    • Art direction

    • Illustration and design

    • Animation

    • Voice-over casting and recording

    • Music and sound design

    • Audio mix

    • Reformatting and cutdowns

    • 1 × :30 animated spot in 16:9

    • :15 cutdowns in 16:9, 1:1 and 9:16

  • We showed the making of an ad inside an ad, a playful, picture-in-picture look behind the scenes that demonstrates how fast and accessible TV advertising has become.