Text on a purple background with clouds: 'On our second project with Grow Therapy, we set out to build on the first campaign with even richer storytelling. With The Hill and The Maze, the team at Mippi created two custom 30-second CTV spots with social cutdowns in collaboration with MNTN, using metaphor-driven journeys, layered textures, and depth to capture the challenges of seeking care and the clarity of finding the right support.'
A person standing in a dark, purple maze with thorny walls, looking out a large, arched window with a grid pattern. The bush maze is overgrown with vines and leaves, with some leaves hanging from the vines.
Person flying out of the maze into clouds through a portal in a purple sky with colorful streaks and stars.
A purple background with clouds and a person sitting on the letter 'y' in the word 'Grow Therapy,' which is written in large white letters.
Illustration of a therapist man with dark hair and beard, smiling, wearing a yellow shirt with a collar, sitting at a desk with a laptop and a steaming cup of coffee.
Illustration of three professional therapists in circles, in and app UI with a hand selecting the person with a beard and yellow shirt in the center.
A gif animation of a storyboard for Grow Therapy project featuring a hill and a hiker
A person hiking up a mountain hill during daytime, wearing a yellow jacket and purple pants, with a therapist office on top of the mountain and clouds in the sky.
An animated gif of a person sitting cross-legged in a meditative pose on a large, mountaintop or hills in the background, depicted in a simple, sketchy style.
A person with dark hair sitting cross-legged on a purple rock, wearing a yellow shirt and purple pants, with four yellow birds flying above their head against a pastel purple sky with a few white clouds.
A gif animation of a storyboard for Grow Therapy project featuring a person stuck in a maze finding therapy.
3D animated gif turntable of a cartoon character with curly hair, wearing a yellow top and purple skirt against a white background.
A 3D gif of an character with purple hair, yellow shirt, and purple pants, facing an arched doorway with light coming through.
3D model view with purple wireframe structure, yellow and green nodes, and vectors indicating spatial measurements. 3D after effects behind the scenes footage.
Text on purple background with clouds: "On our second project with Grow Therapy, we set out to build on the first campaign with even richer storytelling. With The Hill and The Maze, the team at Mippi created two custom 30-second CTV spots with social cutdowns in collaboration with MNTN, using metaphor-driven journeys, layered textures, and depth to capture the challenges of seeking care and the clarity of finding the right support."

About this project

Building on the first campaign, Mippi built Grow Therapy a richer, more vivid world for two new CTV and broadcast spots. A mountain climb and a maze escape capture the struggle of finding the right therapy, until help clears the way. We created two 30-second spots, The Hill and The Maze, with social cutdowns, in collaboration with MNTN.

  • Grow Therapy returned for a second campaign. The brief was two spots, The Hill and The Maze, about the overwhelm of finding care and the ease of finding a therapist covered by your insurance. Select spots were licensed for broadcast.

    • Creative partner to MNTN

    • Storyboarding

    • Art direction

    • Illustration and design

    • Animation

    • Voice-over casting and recording

    • Music and sound design

    • Audio mix

    • Reformatting and cutdowns

    • 2 custom :30 CTV spots

    • :15 cutdown of each spot

    • Every version in 16:9, 1:1 and 9:16

  • A bigger, more dimensional world than the first campaign, with more world building and layered textures. Metaphor-driven journeys, a maze and a very long hill, capture the challenges of seeking care and the clarity of finding the right support.