A purple background with white clouds at the top and cartoon trees at the bottom. A small yellow truck is driving along a road at the bottom left corner.
A purple background with white clouds at the top and cartoon trees at the bottom. A small yellow truck is driving along a road at the bottom left corner.
A surreal tree with a melting clock hanging off a branch, a few clouds in the sky.
A simple line drawing of a tree with a melting clock and small clouds in the sky. Inspiration from Salvador Dali.
Drawing sketch Outline of a heart on a white background.
A pink heart with a band-aid on the upper left side, set against a purple rectangular background.
A retro-style computer with a purple frame and keyboard displays a cartoon yellow dog with a black patch over one eye, sticking out its tongue. Animated illustration of a dog wagging tail inside a screen.
Line drawing of a vintage computer with a dogs's head on the screen, tail wagging back and fourth.
Line drawing of three vehicles parked side by side, each with distinct shapes and sizes, on a plain background.
Illustration of purple vehicles stuck in traffic on a purple background. Animated gif of a car shifting back and fourth in traffic
A purple rectangular object with two almond-shaped, dark purple, tired eyes. Animated illustration gif of tired eyes.
A black and white sketched drawing of a pair of tired human eyes, facing forward with minimal detail, on a plain white background.
A black line drawing of a head, with a small flag on top as if it's a boat. The head is partially submerged in water, represented by wavy lines.
Animated Illustration of a human head with a flag on top. The head appears to be submerged in water and sinking.
Cartoon cityscape with tall buildings, trees, a pink car, a large yellow moon, clouds, and stars in a purple sky background.
Line art illustration of a cityscape with tall buildings, trees, a car, clouds, and a large moon or planet in the sky on a dark background.
Illustration of a therapist person sitting at a desk with books, a laptop on a desk against a purple background.
Line drawing of three different types of vehicles parked in a row, including a small car, a cargo truck, and a larger box truck.
Line drawing of a tree with a bench nearby, with a swinging wooden platform hanging from one branch and clouds in the sky.
A simple illustration of four houses with black roofs and yellow windows, trees, a yellow pickup truck, and mountains in the background on a purple sky with clouds.
Purple background with cartoon trees, clouds, and a yellow truck, along with text about Grow Therapy and custom 30-second TV spots for social cutdowns.
Illustration of a human head outline emerging from water, with a small flag on top, and clouds and stars in the background, with the word 'Development' in bold.

About this project

Mippi created two CTV and broadcast spots for mental health platform Grow Therapy, using surreal illustration to turn melting clocks and traffic jams into a first step toward therapy that feels seen, with a touch of cheeky warmth. We created custom 30-second spots with social cutdowns, in collaboration with MNTN.

  • Grow Therapy connects people with licensed therapists who take insurance, fit their schedule and make care more affordable. The brief was two spots, There’s Therapy for That and Let Grow Therapy Help, speaking to how hard it can be to take that first step. Select spots were licensed for broadcast.

    • Creative partner to MNTN

    • Storyboarding

    • Art direction

    • Illustration and design

    • Animation

    • Voice-over casting and recording

    • Music and sound design

    • Audio mix

    • Reformatting and cutdowns

    • 2 custom :30 CTV spots

    • :15 cutdown of each spot

    • Every version in 16:9, 1:1 and 9:16

  • A minimal, clean and welcoming look makes taking that first step feel approachable. Visual metaphors turn complex topics into something instantly clear, while a light, subtly cheeky sense of humor keeps the tone warm and human.