Text on a blue background discusses how Gov+ is simplifying navigating government paperwork in the U.S., mentioning passport renewals, tax filings, digital platforms, and a creative CTV spot.
Digital screenshot of a webpage with a blue background and white text discussing government digital platforms, passport, and tax filings, mentioning a partnership with MTTN and Mippi.
Illustration of a hand holding a book or booklet with an eye symbol on the cover.
Illustration of a hand holding a smartphone with the text "GOV+" on the screen, against a light blue background with abstract geometric shapes.
Illustration of a person holding their head with a stressed or overwhelmed expression, surrounded by scattered sheets of paper.
Digital illustration of a person with dark blue hair, and a white sleep mask on forehead, smiling
An illustrated person sitting at a desk working on a computer, surrounded by flying papers.
A sketch of a person walking down a hallway with walls on both sides and a door at the end. The person is seen from behind, wearing a coat and pants.
Illustration of a man standing on steps in front of an open door, with a potted plant and a tree in a stylized outdoor setting.
Line drawing of a person walking upstairs in a house, with windows and plants on the patio, on a solid blue background.
Illustration of an untidy blue dresser with open drawers filled with papers and books, a spider web on the side, and a window showing a tree outside.
A person holding their head in distress, surrounded by static and digital glitch effects, with the word 'REWIND' and a timer on the screen.
Illustration split into two scenes: on the left, a person casting a ballot into a blue ballot box with scattered sheets of paper. on the right, a person working at a desk with a laptop, papers, and a small potted plant.
Sketch of two people seated at desks, one using a tablet and the other using a laptop, with shelves and decorative items in the background.
Sketch of a person sitting at a desk holding their head in distress, with a television and some furniture in the background.

About this project

It’s midnight and your passport is missing. Mippi built a CTV commercial for Gov+ around that universal panic, taking you from dusty filing cabinets to a secure digital vault on your phone and a good night’s sleep.

  • Gov+ simplifies how Americans navigate government paperwork, from passport renewals to tax filings, with a digital platform that puts it all on autopilot. The brief was a CTV spot with social versions.

    • Full-service creative partner, working with MNTN

    • Creative direction

    • Ideation and concepting

    • Scriptwriting

    • Storyboarding

    • Art direction

    • Illustration and design

    • Animation

    • Voice-over casting and recording

    • Music and sound design

    • Audio mix

    • Localization

    • Reformatting and cutdowns

    • :30 animated CTV spot, hero and alternate versions

    • Social versions of both in 9:16, 4:5 and 1:1

  • Built around a relatable midnight panic: where did I put that passport? The animation moves from dusty filing cabinets to a secure digital vault on your phone, and closes back in bed, this time resting easy.