Green digital graphic with the word 'Restore' and line art images of a bird and a fox on branches, surrounded by geometric shapes and abstract elements.
Illustration of a green landscape with trees, a squirrel, and a sign indicating 100% third-party certified lands, emphasizing environmental protection.
Illustration of growing trees with a sign indicating "2 trees for every 1" on a grassy landscape, with geometric diamond shapes and the word "Grow" in large green letters.
Illustration of a tree with the word 'Restore' on it, surrounded by birds, a fox, a butterfly, a squirrel, and other greenery.
A roll of Bounty paper towels with green liquid spilled around its base on a white surface.
A roll of Bounty brand paper towels and green geometric design, surrounded by floating diamond shapes in various shades of green and yellow, on a white background with green and green wavy accents.
A roll of Bounty paper towels with a green patterned package design and the Bounty logo in the center, surrounded by a stylized landscape with small trees and floating geometric shapes.
Stylized digital illustration of a yellow bird perched on a tree branch in a lush green forest, with a blue sky, distant hills, and a river in the background.
Illustration of a forest scene with mountains in the background and a squirrel on a log in the foreground, with the word "Protect" prominently displayed.
Bounty Logo animation morph into logo seal.
An animated gif roll of Bounty paper towels standing upright on a white surface, with some green liquid spilled underneath.
Outline drawing of a frame by frame bird animation landing on a tree branch then flying away.
An outline frame by frame animation of a bird hoping into a hole in a tree.
Animated gif of a fox's face jumping around and looking up with a white background. Frame by frame animation. Cel animation.
Animated line drawing of a fox running around a tree. Frame by frame animation. Cel animation.
Black and white storyboard gif animatic of forest made from abstract geometric shapes. Bounty paper towel roll. Commercial storyboard for Bounty.
Illustration of various animals on a green background, including raccoons, foxes, and squirrels.
Eight stylized illustrated, colorful birds on a green background, with four yellow canaries in the top row and four cardinal birds in the bottom row.

About this project

Mippi created Bounty’s World Environment Day video, growing a forest from the brand’s signature diamond embossing, with animals guiding viewers through its three pillars: protect, grow and restore. Mippi was brought on by Saatchi & Saatchi for the Keeping Forests Green video.

  • Bounty is committed to protecting forests. The brief was an animated video for its World Environment Day campaign, built around three pillars: protect, grow and restore forests every single day.

    • Storyboarding

    • Art direction

    • Illustration and design

    • Animation

    • Localization

    • Reformatting and cutdowns

    • Hero spot: 1 × :30 in English, French and Spanish

    • 4 social shorts: Logo Reveal, Protect, Grow, Restore (9:16 and 4:5)

    • Web, broadcast, no-VO and low-fi versions

    • 1 static social post and 1 animated GIF

  • Original illustration and animation. The brand’s diamond shape becomes the building block of the forest, and the animals carry viewers through protect, grow and restore.